The Port Authority, Super Bowl 50 & Beer

By Lenis Rodrigues, Media Relations Blogger

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Last year, football fans consumed 325.5 million gallons of beer on Super Bowl Sunday. Whether it’s tailgating, hanging out at the local pub or whipping up guacamole for the chips, there’s always a case (or two) of beer in the refrigerator on the day of the Big Game.

And the Port of New York & New Jersey is certainly doing its part in the supply chain, importing approximately 21.1 million gallons of beer in 2015 alone — the equivalent of roughly 88,000 cases of beer.

To place the amount of beer consumed last year across the nation on Super Bowl Sunday into context: Every second, about 750,000 gallons of water flow over Niagara Falls.  At this rate, beer consumption last year in America on Super Bowl Sunday would flow nonstop from a giant Niagara Falls tap for more than 7 minutes! Beer consumption in the Port Region would flow for almost a minute of that time!

An estimated 114.4 million American viewers tuned into Super Bowl 49 last year, and viewership may be even higher this year, given the milestone anniversary of this year’s contest. Super Bowl sports fans – whether Panther or Bronco backers  –  depended upon the Port for its cargo of lager and ale.



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